We understand that Darren Young Corporation has been around since 1975, making this the 40th year since the company was incorporated. Could you tell us more about how you started the business, and what made you decided to begin your entrepreneurship in the printing industry.
I studied in England, UK during my younger years. Upon completion of my studies right before coming back to Singapore, I got to meet some folks who gave me an edge to the heat transfer, printing industry. That gave me the advantage to be a licensee holder of the English Premier League (EPL) Heat Transfer of names and number labels. So at that point in time, I began to sell the license for heat transfer of names and numbers labels to all the sports shop like Manchester United and several others in England.
With that connection, I got into the printing industry. When I came back to Singapore, I expanded the business by selling to shops in Queensway Shopping Centre, Peninsula Shopping Centre etc.
In the recent years, what are some of the industry trends that you noticed in Singapore, and in Asia?
Darren Young Corporation is a factory-based operated company. We operate in Singapore, with production line in Singapore as well. The trend nowadays is that end consumers, i.e. direct customers, are getting more and more tech-savvy. They no longer need a third party agent to assist in their project. Consumers these days are able to source via the internet for their preferred supplier or products.
It is a two-way thing whereby factories want to come out to the market to meet customers, thereby to fetch more revenues because of the rising cost. So I would say it is a trend that the distance between the end consumers and factories are closing in. This can be seen not just in Singapore, but more notably in China. People in China are hardly buying stuff from retail shops. Instead, they are buying stuff from Taobao. So it is just a matter of time that this will be wider-spread across Asia, such as Indonesia and Malaysia. Singapore is catching up on this despite being an IT-savvy country. We are somewhat quite backward in terms of online transactions, online purchasing currently. This might be due to the size of our country. We are small, so if I don’t see the product, if it is not available online, I can attempt to check it out at the retail shop first.
Could you share with us some of your plans for the coming year?
For the rest of this year, we are working on the rebranding of Darren Young Corporation. We aim to be rebranded from a factory, back-end company, to a company that is out in the open. We want to support direct customers as well as agents.
If you can provide 3 tips for aspiring entrepreneurs, what would be your best advices?
First is to see the moment and recognize the need and opportunity. Then, we seize the moment as chances don’t come too often. Lastly, is to see it through and work hard.
- See the moment
- Seize the moment
- Strive – Strive all the way
You have worked with our sales team and support team some time this year. Could you share with us more about your experience with them? Did you have a good impression of the team?
We had a great experience with the team at SME Software Solutions. It was a wonderful experience.
Adrian from support team has been wonderful, and so is the rest of the support team. We definitely did not expect the level of service with the amount of money that we put in for the software and services. It was definitely as a value-for-money experience. We wish to thank Adrian for being very patient with us for the whole time.